Award-winning Product eCatalog and Digital Portal

How an automotive parts manufacturer built an interactive web portal and robust product "e-catalog" to provide a seamless online experience for its customers, partners, and automotive ecosystem.  

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What You Will Learn

  • A use case to improve the customer experience through micro-branded sites, multi-lingual content, and mobile-enabled responsive design

  • Reducing Product and Marketing teams' reliance on IT for updating content and launching promotions

  • Tools and technologies used to build the portal and eCatalog. 

  • Building a social community and learning hub catering to technicians and shop owners with instructional content, training course schedules, and loyalty rewards promotions.

  • Building a Customer Order Management feature for smart inventory visualization, online price look up, and one-click quoting, ordering and tracking.

Why You Should Read This

Whether you are quantifying an online solution for customers, partner, or your industry ecosystem at large, it's crucial to provide a seamless web experience to all users. This case study offers a unique perspective on modernizing customer-facing web technologies to augment the user experience, bolster user engagement and branding, and ultimately, increase revenue and market share.

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