In this case study you will learn:
- How we designed an interactive digital portal and robust eCatalog that provides exclusive access to all product and technical information.
- How the eCatalog was awarded the "Automotive Content Professionals Network Award"
- The process for building a "Technician Portal" - a social community and learning hub catering to technicians and shop owners, and features instructional content, training course schedules, and loyalty rewards promotions.
- The process and benefits of implementing a Customer Order Management capability for smart inventory visualization, online price look up, and one-click quoting, ordering, and tracking.
- How manufacturers can boost customer engagement with micro-branded sites, multi-lingual content, and mobile-enabled responsive design
- Ways to reduce Product and Marketing team reliance on IT for updating content and launching promotions